The Softball Ex-Press

The blogosphere and supporters of Barack Obama have been railing over the mild-mannered treatment John McCain has received from the main stream media. The examples of glossing over his inconsistencies, mistakes and downright lies are so numerous, the voices pointing them out sound like broken records in their call for more balanced reporting. There are several reasons, however, why this gentle treatment makes sense, though none of them are about truth or the interests of the body politic. They are all about the nature of the news in the post-journalism era and the human preference for equally matched opponents.

The MSM is fighting for its life. The advertiser-driven model that pays for news wants eyeballs on the page. The big problem in covering McCain in the news is that nobody really cares about him. Obama is the story. Obama gets the eyeballs glued to the TV so that the advertisers can market their razor blades or deodorant. It has nothing to do with fairness. Obama is a celebrity, and every detail of his day will be picked apart endlessly by a ratings-driven broadcast news system (thanks to Reagan) hosted predominantly by spokesmodels instead of reporters. (Who but a bevy of spokesmodels would think that photoshopping a competitors face would be a legitimate attack against their reporting as was done at Fox News this week?) Since ratings are all, the ‘news’ must find or manufacture controversy and excitement in the subjects of interest to its viewers. And the only political subject of interest is Obama.

But it seems the media are actually bending backward to try and frame McCain’s failings and gaffe’s in a positive light. McCain’s non-joke that exporting cigarettes to Iran would have the benefit of killing our enemies was headlined by the Associated Press as a moment of fun spousal play when Cindy McCain poked hubby in the back for his comment. Or how about the headline that shows McCain leading Obama among the all-important voting bloc of pet-owners. This goes beyond picking apart Obama. It seems the MSM is actually supporting McCain by white-washing his image for him.

The election year ratings are at the core of this artificial 'balancing' of the candidates. If only one candidate is likely to be elected, if there's no real contest, then there's no news. Some semblance of a competition has to be maintained if coverage of the election is going to draw enough viewers and readers to keep news departments afloat. That presidential press corps is expensive. What's the point of spending all that money if the race is over. People will not watch a sport if the outcome is known beforehand. The Yankees playing my office baseball team would not draw much in the way of fans. After the 217th home run by the Yanks in the first inning, who would keep watching. Golf lets people of unequal skill play each other. Think of the MSM bias as being McCain's high handicap score. The media is actually raising McCain and trying to lower Obama so that the American people will be uncertain of the outcome and tune in.

Some argue that this is a betrayal of the protections offered the Fourth Estate. News should be impartial and serve the public interest. And the public needs to know just how awful McCain is. These folks are looking at the McCain campaign as a fair fight and want the blows by each side to be covered evenly. But let's face it; on a human level, it's not a fair match. No one wants to see the shame of an old man brought to face his decrepit and degenerated state. The more awful McCain is, the more I see a pathetic old man. And hitting a weak man when he’s down elicits a reaction against the messenger. The news tries to be a happy place despite the litany of death and destruction, and rubbing grampa’s nose in the mess he’s making smacks of senior abuse. They can’t admit it because he is the presumptive Republican nominee, so they avoid noticing his decline and keep us all focused on the glory that he enjoyed in his prime.

Such is the softball game played by the press with the McCain campaign. It is not a love affair with him and his maverick image. It is a self-serving posture of neutrality with all the trappings of a kangaroo-court where the verdict has been decided beforehand: the two Presidential Candidates are locked in an even battle for the White House. Details at 11.